All of us, at one time or another, have eaten fast food. Drive through hamburger joints acquired the term “fast food” only because the food was available rather fast. The quality was sub par, and yet, you purchased a hamburger, fries and shake anyway knowing it probably wasn’t the most healthiest hamburger meat out there. Does cheap = good? That yummy taste for me, has in the past, been not so yummy about an hour or so after ingested. I felt sluggish and could seriously take a long nap.
As a child, I remember going out to a fine restaurant or two for special occasions growing up. The food was incredible. Once I saw a menu with the prices on it and was shocked. $7.00 for a steak dinner with a baked potato and a salad!!! I realized then that good food doesn’t come cheap. And yet, hours later I felt okay with no lingering effects!
As a professional photographer, I am often asked “How much for….?” I am always glad to explain my pricing followed with another explanation as to the value of my work and why. In a sea of photographers, wanna be photographers, photo enthusiasts, hobbyist, weekend warrior photographers, Uncle Dave photographers and moms with cameras, getting ahead and staying above the fray in this business on a daily busy is becoming more and more a struggle. Getting the client to see the difference is what I try and educate my clients and hopefully, new clients.
Several times a year when I photograph either a family, a headshot, a couture photograph or in general a portrait session, the client will say something like, “Geez, this is nothing like the last session I had with ‘so and so insert another photographer’s name here”. Years ago, I asked why they said that. The answer was usually something like, “They didn’t have studio lights, they didn’t advise me how to stand, the images that I received were dark, there was a tree coming out the back of my head, so on and so forth.” I knew right then that the photographer wasn’t qualified and more than likely, he was a “drive through” photographer. (See above regarding drive through food.)
If you want a great outfit that fits you perfectly and you look amazing, would you go to the cheapest store in town? If you wanted laser eye surgery to correct your vision, would you hire someone offering a huge discount? So, why not hire someone with experience and talent? Okay, okay, I am that person! LOL. This blog isn’t about paying more. This blog is about hiring the best. It’s all about decisions in life. Do you want to look great or well… just okay? Great portraits just don’t “happen”.
“The bitterness of poor quality remains long after the sweetness of low price is forgotten” – Benjamin Franklin